In 1976 Yab Yum opened it’s doors as the most exclusive gentlemen’s nightclub in Amsterdam, established in a static 17th century canal house at Singel 295. It was an immediate success, such elegance and luxury was never shown before. The presence of divinely beautiful woman, the finest champagne and the relaxed and discrete atmosphere made leading citizens, prominent CEO’s and politicians regular guests at Yab Yum.
The founder of the club used a very successful marketing strategy. His unique way of advertising in the 70’s and 80’s made the club famous and and Yab Yum a luxury, worldwide brand.